Game 7 of Heat/Celtics Averages 11.9 Million Viewers — Up 21% vs. 2022’s Heat/Celtics ECF Game 7
Third-Most Watched NBA Telecast Ever on TNT & Most Watched ECF on TNT in 10 Years
Record-Breaking Social Engagements on Bleacher Report & NBA on TNT Platforms for Entire 2023 NBA Playoffs
TNT’s exclusive coverage of the 2023 NBA Eastern Conference Finals Game 7 — the Miami Heat’s series-clinching 103-84 win over the Boston Celtics — averaged 11.9 million total viewers on Monday night to deliver the network’s most-watched NBA ECF Game ever – surpassing Heat/Pacers, Game 7 (11.6 million viewers in 2013) – and TNT’s third most-watched NBA game ever.
The network’s coverage of the seven-game series averaged 7.4 million viewers to garner TNT’s most viewed ECF coverage in a decade, and a 6% lift in viewership vs. the same matchup in 2022.
Monday night’s ECF Game 7 telecast – peaking with an average of 14.2 million viewers from 10-10:15 p.m. ET – was the No. 1 program of the night across all of cable. Overall, TNT’s 2023 NBA Playoffs coverage has led the network to win the night on cable in primetime 24 times, while propelling the network to cable’s top ranking in primetime throughout the past five weeks.
Boston’s thrilling Game 6 win on Saturday night averaged 8.7 million viewers to garner TNT’s most viewed ECF Game 6 ever and the most watched on any network in 11 years.
TNT finished with its most watched NBA Playoffs coverage in five years, with an average of 4.7 million total viewers, up 14% vs. last year. The network also registered double digit gains across all key demos including People 18-34 (+21%), People 18-49 (+18%) and People 25-54 (+20%) when compared to 2022.
WBD Sports also delivered record-breaking levels of engagement across social and mobile platforms during NBA Playoffs coverage, through the Conference Finals:
- Bleacher Report’s social platforms generated 31% more engagements on NBA-related content vs. 2022, setting a new record
- NBA on TNT’s social accounts produced a 21% increase in engagements vs. 2022, setting a new record
- The B/R App also set a record for time spent in NBA Streams, beating the previous record set in 2021 by 9%
Source: Nielsen Fast Nationals with Out of Home Data; Media Research thru Star Trak, Based on Live + Same Day Data, 2023 NBA Playoffs; Scuba & Sprinklr.