Warner Bros. Discovery Announces Robust Roster Of Advertisers For Shark Week 2022
New and Returning Sponsors Include SONIC Drive-In, Sport Clips, Airbnb, Jeep Brand and More
Warner Bros. Discovery today announced new and returning advertising partners for Shark Week 2022, which will air from Sunday, July 24 through Sunday, July 31 on Discovery Channel and discovery+. Premiering for a landmark 34th year on Sunday, July 24 at 8:00 p.m. ET/PT with Dwayne “The Rock” Johnson as its first Master of Ceremonies, Shark Week will feature non-stop action as it takes viewers to new locations, from the Exuma Islands in the Bahamas to Papau New Guinea, spotlighting innovative technology and research through exciting new series and specials. Additionally, fans can expect 25 adrenaline-inducing original hours that deliver never-seen footage of walking sharks, awe-inspiring breaches and more shocking predations captured on-camera by dedicated science and research field teams. This year’s slate of advertising partners builds upon the storytelling with organic sponsorships opportunities that elevate clients’ brands and reach a highly engaged audience.
Shark Week is thrilled to welcome new partnerships from brands consumers know and love. New clients include Airbnb, Morey’s, Nautica, PNC Bank, Red Robin Gourmet Burgers and Brews, and Sport Clips. Shark Week offers cross-platform sponsorship opportunities such as robust social media campaigns across Instagram, TikTok and Twitter Amplify, as well as on-air elements that include custom vignettes, tagged tune-ins, billboards and in-program messaging. On discovery+, Shark Week is offering pause ads.
Returning to Shark Week this year are GEICO, Gorilla Glue, Jeep Brand®, Wayfair and SONIC Drive-In. Highlights include Jeep’s network sweepstakes and the return of last year’s hit Shark Week Slush at SONIC Drive-In, available at participating locations through July 31 while supplies last. Additional sponsorship elements across partners include custom billboards, tune-ins and in-program messaging.
“Shark Week’s programming keeps viewers coming back annually, while providing our clients with sponsorship opportunities across linear and digital platforms that reach their target consumers wherever and whenever they view content,” said Scott Kohn, Executive Vice President, Ad Sales at Warner Bros. Discovery. “We partner with our clients to custom create impactful advertising opportunities based on their overall marketing objectives, and that unique offering has allowed us to generate impressive interest for 2023 sponsorships ahead of the premiere Shark Week 2022.”
Shark Week is a pop culture phenomenon that has delighted viewers for 34 years. Shark Week 2022 features bigger sharks, bigger breaches, and even bigger findings than ever before spotlighting these elusive creatures and their mating and migration patterns in addition to the findings of a new, undescribed species.