Bolstered by the NBA Playoffs on TNT, the networks at Warner Bros. Discovery (WBD) delivered nearly a 61 percent share of viewing among Adults 25-54 and a 64 percent share of viewing among Adults 18-49 across ad-supported cable in primetime on Sunday, April 16—the highest prime share for the networks this year. Together, the networks also delivered a 46 percent share of total television viewing among Adults 18-49 that night.
WBD owned all of the top 10 cable programs in Sunday prime, including: NBA Playoffs (TNT, #1), NBA Playoffs (TNT, #2), 90 Day Fiancé: The Other Way (TLC, #3), Naked and Afraid (Discovery, #4), Home Town (HGTV, #5), Home Town Takeover Sneak (HGTV, #6), The Big Bang Theory (TBS, #7), The Big Bang Theory (TBS, #8), Naked and Afraid: Solo (Discovery, #9) and Seeking Brother Husband (TLC, #10).
“Sunday night’s performance reinforces why Warner Bros. Discovery is the prime destination to entertain and engage audiences,” said Jon Steinlauf, Chief U.S. Ad Sales Officer, Warner Bros. Discovery. “More than any other media company, we offer audiences everything they want to watch on any given night. From the biggest live sports events to the most-watched lifestyle networks, and everything in-between, our programming features stories that connect and inspire audiences everywhere.”
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.