Driven by TNT’s coverage of the 2023 NBA Playoffs, networks at Warner Bros. Discovery (WBD)—including Discovery, Food Network, HGTV, TBS, TNT, TLC, as well as Investigation Discovery, Adult Swim and OWN, among others—dominated cable the week of May 15, delivering more than a 50 percent share of viewing among Adults 18-49 across ad-supported cable in primetime on Wednesday, Friday and Sunday nights. Since March, WBD’s popular lifestyle, entertainment and sports brands have secured 12 nights of more than a 50 percent share of cable viewing among Adults 18-49.
Additionally on Sunday, May 21, WBD outperformed competitors with seven of the top 10 cable networks and 13 of the top 20 primetime cable programs among Adults 25-54, including: 2023 Eastern Conference Finals: Celtics/Heat, Game 3 (TNT, #1), Inside the NBA (TNT, #2), 90 Day Fiancé: Happily Ever After? Tell All: No Limits (TLC, #4), Naked and Afraid: Last One Standing (Discovery, #5), The Big Bang Theory (TBS, #7), The Big Bang Theory (TBS, #8), Home Town Takeover (HGTV, #9), Ciao House (Food Network, #10), Very Scary People (ID, #11), Very Scary People (ID, #12), Match Me Abroad (TLC, #13), Alex vs America (Food Network, #14) and Rick & Morty (Adult Swim, #20).
“The massive audience that live sports brings to networks like TNT and TBS allows us to cross promote and showcase the premium content on many of our other networks, especially on nights where we deliver a 50 share or more,” said Kathleen Finch, Chairman and Chief Content Officer, US Networks Group, Warner Bros. Discovery. “We are one of the most powerful options for advertisers who want to reach the largest possible audience in television.”
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.