New York [July 7, 2023] Seven brands in the US Networks Group at Warner Bros. Discovery (WBD), including Discovery, Food Network, HGTV, ID, TBS, TLC and TNT, helped deliver nearly a 35 percent share of viewing among Adults 25-54 across ad-supported cable in primetime on Sunday, July 2. The network group also delivered nearly a 33 percent share of viewing among Adults 18-49 across ad-supported cable that night—more than any other network group.
WBD owned four of the top five cable programs in Sunday prime, including: 90 Day Fiancé: Before the 90 Days (TLC, #1), Match Me Abroad (TLC, #3) and two premiere episodes of The Great Food Truck Race (Food Network, #4 and #5). During the night, audiences also watched Naked and Afraid: Last One Standing (Discovery), Beachside Brawl (Food Network), Battle on the Beach (HGTV), Married to Evil (ID), The Big Bang Theory (TBS) and Star Wars: The Rise of Skywalker (TNT).
“Performance like this, on a night without any of our highly rated sports, reinforces why advertising partners recognize the power and depth of the Warner Bros. Discovery portfolio,” said Jon Steinlauf, Chief U.S. Ad Sales Officer, Warner Bros. Discovery. “It’s not just our massive scale—it’s our enviable IP and high quality, engaging content that consistently delivers the most valuable audiences in television. Advertisers know that no other network group except the great WBD brands can reach an average of 131 million viewers per month, so that’s why they come to us.”
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.