Popular original series including Discovery’s Naked and Afraid, HGTV’s Home Town, Food Network’s Tournament of Champions, ID’s Quiet on Set: The Dark Side of Kids TV and TLC’s 90 Day Fiancé: Happily Ever After, as well as TBS’ acquired series The Big Bang Theory, helped drive the US Networks at Warner Bros. Discovery (WBD) to deliver a 40 percent share of viewing among Adults 25-54 and a 38 percent share of viewing among Adults 18-49 on Sunday, March 17. The network group, which also includes TNT, Adult Swim and OWN, boasted six of the top 10 primetime cable networks for the night.
“The depth and quality of our content is key, and that’s why, even on a night without our highly rated sports, the Warner Bros. Discovery portfolio can execute a higher share than any competitor,” said Jon Steinlauf, Chief U.S. Ad Sales Officer, Warner Bros. Discovery. “Advertisers know when they partner with us that they’ll have the opportunity to reach more than 138 million viewers each month and nearly one-third of the nightly adult cable audience, which is the incredible differentiator that we offer.”
In Sunday prime, WBD owned six of the top 10 cable programs, including: Tournament of Champions (Food Network, #2), 90 Day Fiancé: Happily Ever After (TLC, #4), Big Bang Theory (TBS, #7, #9), Naked and Afraid (Discovery, #8) and Quiet on Set: The Dark Side of Kids TV (ID, #10). During the night, audiences also watched 90 Day Fiancé: Pillow Talk (TLC), Home Town (HGTV), Wildcard Kitchen (Food Network) and Avengers: Infinity War (TNT).
In addition, WBD’s strong March 17 performance was bolstered by the HBO original series Curb Your Enthusiasm. The first five episodes of Season 12 are averaging 4.9 million viewers across platforms. This viewership continues to pace ahead of Season 11 after a similar amount of time, with that season ultimately averaging 4.3 million viewers across platforms.
About Warner Bros. Discovery
Warner Bros. Discovery is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of branded content across television, film, streaming and gaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, TNT Sports, Eurosport, HBO, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Motion Picture Group, Warner Bros. Television Group, Warner Bros. Pictures Animation, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.