Driven by the TBS telecast of MLB’s NLCS Game 7 and NBA Opening Night on TNT, the networks at Warner Bros. Discovery (WBD) delivered one of their highest prime share nights this year on Tuesday, Oct. 24, with a 58 percent share of viewing among Adults 25-54 and a 61 percent share of viewing among Adults 18-49 across ad-supported cable in primetime. Eight of the networks, including Adult Swim, CNN, Food Network, HGTV, ID, TBS, TLC and TNT, also helped WBD secure a 44 percent share of total television viewing among Adults 18-49 that night—more than any other network group.
In Tuesday prime, WBD owned six of the top 10 cable programs among Adults 25-54, including: MLB NLCS Game 7: Phillies vs. Diamondbacks (TBS, #1), NBA: Suns vs. Warriors (TNT, #2), My Big Fat Fabulous Life (TLC, #4), Welcome to Plathville (TLC, #6), Bobby’s Triple Threat (Food Network, #9) and The Murder Tapes (ID, #10). Audiences also bolstered the night’s performance by tuning in to HGTV’s House Hunters and House Hunters International, Adult Swim’s American Dad and Bob’s Burgers, and CNN’s Anderson Cooper 360°, The Source with Kaitlan Collins and NewsNight with Abby Phillip.
“The tremendous quality and scale of Warner Bros. Discovery’s network portfolio was on full display Tuesday with the wide variety of must-watch programming that our viewers have come to expect and enjoy,” said Jon Steinlauf, Chief U.S. Ad Sales Officer, Warner Bros. Discovery. “Spanning action-packed live sports on TBS and TNT, best-in-class news coverage on CNN and beloved food, adventure and lifestyle content on Food Network, Discovery and TLC, we’re proud to deliver highly engaged consumers to our ad partners at unprecedented reach levels in a single night.”
About Warner Bros. Discovery
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, Max, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Film Group, Warner Bros. Television Group, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
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