Strobel Will Oversee Sales Bundle Including Food Network, TLC, OWN, Cooking Channel, TBS Entertainment, Cartoon Network and WB Syndication
Warner Bros. Discovery (Nasdaq: WBD) today announced that Marybeth Strobel will elevate to Executive Vice President, Advertising Sales, managing the national sales bundle that includes Food Network, TLC, OWN, Cooking Channel, TBS Entertainment, Cartoon Network and WB Syndication. Strobel will report directly to Chief U.S. Advertising Sales Officer, Jon Steinlauf. She assumes her new position as Karen Grinthal, who previously held the role, will retire after 25 years with the organization.
In this role, Strobel will drive revenue and convergent sales opportunities across her brands, overseeing linear and digital teams in New York, Chicago, Los Angeles, Detroit and Atlanta. Under her leadership, Strobel’s team will support the Warner Bros. Discovery overall sales strategy and leverage their portfolio to create visionary cross-platform synergies for clients. Leaning into her distinctive experience across digital, programmatic and advanced advertising, Strobel will guide opportunities that innovate, build and drive adoption of new advertising solutions for partners.
“Marybeth is an experienced sales leader who will bring a fresh perspective to her suite of brands that are key sales drivers for our advertisers and loved by our audiences,” said Steinlauf. “She will serve as an excellent complement to our existing bundle leadership team, as we continue to drive client-focused solutions across the most comprehensive portfolio in the industry.”
Prior to this role, Strobel served as Senior Vice President, Advertising Sales at Warner Bros. Discovery Sports. Having served in various leadership roles throughout the organization for the past 23 years, Strobel has managed businesses across platforms, grown emerging digital solutions and led advertising sales across the portfolio, including Turner Sports and CNN. Prior to Warner Bros. Discovery, Strobel held positions at several advertising agencies including Televest, Wells BDDP and Barry Blau.
Strobel was awarded Media Data and Analytics Ace by Cynopsis’ Top Women in Media in 2019. She serves as a Co-Chair of the Nominating Committee and mentor for She Runs It, where she previously served as a board member for six years, and she is a graduate of Women in Cable Television’s Betsy Magness program. Additionally, Strobel is an active member of WBD Diversity, Equity, Inclusion and Belonging Groups including Emerging Professionals, Women of Sports and Turner Sports People Advisory Council.
Strobel graduated from Villanova University. She is based in the Warner Bros. Discovery New York City office and lives in Jersey City with her husband and two sons.