TNT Wins the Night Across All of Television for WCFs Games 2 and 3;
Together with Inside the NBA, TNT Nets Cable’s Top Two Programs for Friday and Sunday
NBA Playoffs Coverage on TNT Has Propelled the Network to
Cable’s Top Spot in Primetime for Fourth Time in Five Weeks
TNT’s exclusive presentation of the 2022 NBA Western Conference Finals continues to deliver the network its most watched Conference Finals coverage since 2018, averaging 6.9 million viewers through three games.
Viewership for this year’s series – featuring the Dallas Mavericks and Golden State Warriors – is up 39% over TNT’s 2021 NBA Eastern Conference Finals coverage through three games (Hawks/Bucks, 5.0 million viewers) and 34% when compared with last year’s Western Conference Finals (Clippers/Suns, 5.2 million viewers).
The network garnered the top program of the night across all of television (broadcast and cable) over the past two WCFs telecasts, and together with the iconic Inside the NBA post-game show, delivered cable’s top two programs on Friday and Sunday.
Sunday’s telecast – which saw the Warriors take a 3-0 series lead – averaged 7.4 million viewers to garner the network’s most-watched NBA Conference Finals Game since 2018 and cable’s most-viewed game of the 2021-22 NBA season. The telecast peaked with an average of 8.5 million viewers from 11:15-30 p.m. ET.
Locally, Dallas’ 9.8 rating was TNT’s best in that market since 2011, while San Francisco garnered Sunday night’s top local market (19.4 rating).
Friday night’s Game 2 telecast averaged 6.8 million total viewers, up 78% vs. last year’s comparable ECFs coverage on TNT and up 27% when compared to 2021 WCFs Game 2.
TNT’s 2022 NBA Playoffs coverage has propelled the network to cable’s top spot in primetime four out of the past five weeks, while winning the night on cable in primetime 20 times. Overall, the network continues to deliver its most watched NBA Playoffs coverage since 2018, averaging 4.0 million total viewers (40 telecasts).
Turner Sports’ NBA on TNT and NBA TV social media accounts have garnered a 43% increase in engagementsfor this year’s series vs. last year.
TNT will continue its exclusive coverage of this year’s NBA Western Conference Finals presented by AT&T 5G featuring the Dallas Mavericks and Luka Doncic against the Golden State Warriors and Stephen Curry tonight, Tuesday, May 24, at 9 p.m. ET.
Source: Nielsen Media Research thru Star Trak. Based on Live + Same Day Data. 2022 NBA Playoffs. CrowdTangle, Sprinklr & Instagram Business Insights.