Adult Swim Reports 57% Increase In L3 Post-Premiere Viewership, Over 100,000 Fans Attend #WORMAGEDDON Immersive Builds
As the new season of Rick and Morty unleashes around the world, fans have turned out in droves to celebrate Adult Swim’s Emmy® award-winning animated comedy. Beginning today, fans in the U.S. and select global territories will be able to stream the season six premiere episode “Solaricks” via Adult Swim’s YouTube channel HERE until September 27.
Viewership in the U.S. continues to grow since the September 4 premiere. After only three days post-premiere, the first episode of season six of Rick and Mortysaw +57% growth in delivery with delayed viewing three days after its premiere, bringing its overall delivery to 1,033,000 viewers (Persons 2+).
- The premiere episode saw similar gains across key adult viewers, with Adults 18-24 up +55% (90K), 18-34 +60% (335K), 18-49 up +65% (713K), and 25-54 +65% (731K). These delayed viewing gains skewed slightly higher with males, but even female audiences grew by almost +50%.
- Focusing on Total Day for Sunday, September 4, across all cable, the Rick and Morty premiere maintained its #1 watched for the day claim among young adults 18-24 and 18-34, while trailing in second behind HBO Prime’s linear premiere play of House of the Dragon among adults 18-49. Among adults 25-54, Rick and Morty was in the Top 5 telecasts (#4) of the day, excluding sports programming. *
Debuting in 112 countries in 38 languages, Rick and Morty also captured substantial international viewership. Rick and Morty has been the best performing animated show on HBO Max in Europe since the platform launched. The series is also in the top 10 best performing series on HBO Max in Europe in 2022. HBO Max in Latin America reported a Rick and Morty viewership growth of over 500% in the week following the debut of the season six premiere episode on the service.
Yesterday marked the official conclusion of the global Rick and Morty #WORMAGEDDON immersive fan experience which galvanized fans both online and in-person to partake in a special “living episode” of their favorite show. Since the first build was revealed in Mexico City on August 20, over 100,000 fans showed up in-person to one or more of the 14 unique scenes that were spotted on six continents.
Additionally, fans at home were also able to follow along with the global adventure via a series of custom animated shorts about the origins of #WORMAGEDDON including [A Citadel Secret], [A Journey to Earth], [Threat Level: Wormageddon], and [Wormageddon: Final Showdown] alongside original videos featuring each build. As of today, the original #WORMAGEDDON video content has received a combined total of over 75 million global views and counting.
“It’s so satisfying to see people around the world showing up, literally in person this time, for this new season of Rick and Morty,” said Michael Ouweleen, president of Adult Swim and Cartoon Network. “It speaks volumes about the talent and care that go into making this amazing series.”
With some fans traveling to multiple countries to visit different unique builds, and nine lucky fans winning the treasure hunt to receive a coveted lifesize, golden “Rick” head, #WORMAGEDDON reached Rick and Morty fans in Australia, Brazil, Canada, Mexico, the Netherlands, the Philippines, South Africa, Spain, the United Kingdom and several cities in the United States.
“It’s absolutely electrifying to the witness the Rick and Morty fan community from different countries around the world coming together to celebrate this series” said Tricia Melton, chief marketing officer for Warner Bros. Discovery Kids, Young Adults and Classics group. “We knew the power of the Rick and Morty fandom, but it’s still nothing short of astounding to find how many fans took the time to visit one of our 14 custom builds in person, or to follow the adventure online.”
New episodes of Rick and Morty debut in the U.S. on Sundays at 11:00 p.m. ET/PT on Adult Swim.
*Source: Nielsen NNTV, Live+3 vs L+SD, Sunday 9/4/22, Total Day (6a-6a), Based on Delivery, Individual Telecasts across all Cable
ABOUT RICK AND MORTY:
Rick and Morty is the Emmy® award-award-winning half-hour animated hit comedy series on Adult Swim that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe. Rick Sanchez is living with his daughter Beth’s family and constantly bringing her, his son-in-law Jerry, granddaughter Summer, and grandson Morty into intergalactic escapades.
It’s season six and Rick and Morty are back! Pick up where we left them, worse for wear and down on their luck. Will they manage to bounce back for more adventures? Or will they get swept up in an ocean of piss! Who knows?! Piss! Family! Intrigue! A bunch of dinosaurs! More piss! Another can’t miss season of your favorite show.
Rick and Morty stars Justin Roiland (Solar Opposites), Sarah Chalke (Scrubs), Chris Parnell (Saturday Night Live), and Spencer Grammer (Greek). The series is created by Dan Harmon (Community) and Roiland, who also serve as executive producers.
Global Press Kit Available HERE.
ABOUT ADULT SWIM:
Adult Swim is the leader in adult animation and #1 destination for young adults for over fifteen years, offering critically acclaimed, award-winning original and acquired series such as Rick and Morty, Genndy Tartakovsky’s Primal, The Eric Andre Show, and Tuca & Bertie. Fan favorite anime block, Toonami, airs on Saturday nights and has expanded beyond acquisitions, producing original series including Housing Complex C, Uzumaki, and new seasons of FLCL. The annual Adult Swim Festival reaches a global audience, and features performances by top musicians and comedians. Adult Swim airs nightly from 8 p.m. to 6 a.m. (ET/PT) on its linear channel and reaches fans via HBO Max. Connect with Adult Swim on Facebook, Twitter, Instagram and Tik Tok. Subscribe to Adult Swim on YouTube.
ABOUT WARNER BROS. DISCOVERY:
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.