HBO Max today announced its in-person activation and presence at SXSW 2023 with the Coffeehouse, a premier and inclusive destination for SXSW attendees to access exclusive content from across the HBO and HBO Max portfolio.
Leveraging the cultural significance of the coffee house as a space for multicultural and counterculture communities to meet, discuss culture and exchange ideas, HBO Max is bringing the power of representation and storytelling to the forefront of the 2023 SXSW narrative.
The two-day activation is powered by HBO Max’s Human By Orientation and Pa’lante! multicultural marketing initiatives designed to elevate and celebrate the LGBTQIA+ and Latinx communities. Coffeehouse will serve as a safe space for all-day programming, finding community, and freely inhabiting Queer and Latinx identities.
Featuring various invite-only and public events, there will be discussions with appearances by some of the most influential storytellers and talent, the Coffeehouse celebrates diverse storytelling showcasing the ways HBO Max is inspiring change through the power of stories and connecting fans with beloved characters.
“We are excited to bring the HBO Max Coffeehouse to SXSW this year,” said Jackie Gagne, Senior Vice President, Multicultural Marketing, Warner Bros. Discovery. “We look forward to creating a safe space to discuss culture and exchange ideas while elevating and celebrating the LGBTQIA+ and Latinx communities.”
Lavazza, the exclusive coffee partner of the event will be proudly serving HBO Max inspired drinks throughout the weekend. A breakdown of events scheduled to take place along with programming details and talent expected to attend/participate is provided below. **Please Note: Scheduled programming and talent is subject to change.**
Welcome to HBO Max’s Coffeehouse
OPEN TO THE PUBLIC
Saturday, March 11th | 10am-7pm
Sunday, March 12th | 1pm-4pm
Must Be 21+ For Access
@HumanByOrientation & @PalanteHBOMax
SCHEDULE OF EVENTS
HBO Documentary Filmmaker Roundtable
Join some of today’s most inspirational creators of color in conversation, as they discuss their upcoming HBO Documentary Films and their craft.Featuring: James Adolphus, Cecilia Aldarondo, Debra Martin Chase,
Brooklyn Sudano, Lena Waithe, and Roger Ross Williams. Moderated by Mike Jackson of Get Lifted Film Co.
Saturday, March 11th | 12pm-1pm | Open to the Public
“The Last Of Us” Fireside Chat with Gabriel Luna and Variety’s Selome Hailu
Deep dive into the world of “The Last Of Us” to discuss the power of family, motivation, Tommy’s journey and more.
Saturday, March 11th | 3pm-4pm | RSVP Required
Acoustic Performance with Ambar Lucid
Unplug with an intimate, acoustic performance by singer-songwriter Ambar Lucid, as she performs a dreamy, bilingual set.
Saturday, March 11th | 5pm-6pm | Open to the Public
Oh, Stunnin’! Party with Papi Siii and Chorizo Funk
Saturday, March 11th | 9pm-2am | RSVP Required
“The White Lotus” Brunch and Fireside Chat with Evan Ross Katz and Variety’s Adam Vary
Enjoy brunch-inspired fare while listening in on a fireside chat with Evan Ross Katz and Variety’s Adam Vary discussing “The White Lotus” season 2 and how a story about privileged vacationers proved to be the perfect mix of old-school appointment TV and a modern-age social media phenomenon.
Sunday, March 12th | 10am-1pm | RSVP Required
About Human by Orientation
Human By Orientation is HBO Max’s platform for the LGBTQIA+ community. They amplify and celebrate queer voices and stories through year-round programming and cultural moments (including exclusive music performances, comedy specials, and custom video series featuring queer creators) — encouraging people to express their proudest, queerest selves.
About HBO Max Pa’lante!
HBO Max Pa’lante! is a social-first audience initiative breaking down barriers for new voices and driving awareness to culturally relevant programming across HBO Max for Latinx audiences. Founded on the vision of empowerment, resilience, and hope, Pa’lante! (Forward) is a celebration of the ambicultural movement that elevates Latinx stories and voices from across HBO Max.
The history of Lavazza is that of a business which, for over 125 years, has pursued a company vision based on passion for work, for the product, and the land in which it operates. These values have been ingrained in Lavazza’s DNA since its foundation in 1895 and upheld by four generations of entrepreneurs since then. Each family member who has worked in the company has helped it to grow, transforming it into the company it is today, yet still true to the qualities of passion and innovation inherited from Luigi Lavazza. “It’s about doing business with your heart” in the words of Emilio Lavazza. It is the spirit which has allowed us to expand the company over the years: our way of doing business is an example of sustainability in the fullest sense of the word. It is a quality built up and shared with all the people we have met, starting with our employees and the places in which we work. These are the qualities that, every day, underpin the value of the company, allowing us to be recognized worldwide as an excellent Group, not just for the production of premium coffee, but also for our approach to work and our social commitment.