#Wormageddon Custom Builds Also Revealed in Mexico City, Malibu, The Netherlands, and Pittsburgh
Rick and Morty fans around the world are on the hunt for spectacular immersive displays that are part of Adult Swim’s ongoing #WORMAGEDDON global “living episode.” #WORMAGEDDON has already thrilled fans with custom builds in MexicoCity, Malibu, The Netherlands and Pittsburgh. The latest scene was just unveiled this morning in Adult Swim’s hometown of Atlanta. Video here.
Featuring 14 total unique scenes with nine as part of a global treasure hunt, #WORMAGEDDON is an immersive adventure that brings to life the two-time Emmy® Award-winning animated hit comedy series. Reaching every continent except Antarctica, spectacular custom scenes will unfold nearly every day until #WORMAGEDDON concludes with the season six global premiere of Rick and Morty starting on Sunday, September 4 at 11:00 p.m. ET/PT on Adult Swim.
Created in partnership with State Farm, this #WORMAGEDDON scene includes Rick and Morty characters Gene and Glootie alongside Jake from State Farm. Welcoming fans to the State Farm Arena in Atlanta, the massive build integrates an actual car into the newest scene that brings to life the mysterious alien worm’s path of destruction.
The custom builds in Atlanta and Mexico City were revealed to fans immediately, while scenes in Malibu, The Netherlands and Pittsburgh were part of the ongoing global treasure hunt that began on Monday. Following along via RickandMorty.com, fans are invited to unlock clues and discover nine hidden builds. The first fan to find each hidden location in person is rewarded on the spot with a life-size golden “Rick” head.
“We are so blown away by how engaged and excited Rick and Morty fans are for #WORMAGEDDON. Each of our hidden builds were found only mere hours after the first clue was posted!” said Tricia Melton, chief marketing officer for Warner Bros. Discovery Kids, Young Adults and Classics group. “It’s so incredible to bring both our fans and our sponsors into this immersive Rick and Morty living episode. Who but Adult Swim could dream up a global treasure hunt that includes invading space worm aliens and State Farm?”
Facing a threat of complete global destruction, the heroes and anti-heroes of Rick and Morty will team up against #WORMAGEDDON. Between the destruction of the Citadel of Ricks at the end of season five and the beginning of season six, a new threat lands on Earth in the form of a mysterious alien worm that aims to take over the planet.
Adult Swim also debuted a series of custom animated shorts about the origins of this dangerous alien invasion, including [A Citadel Secret], [A Journey to Earth], and [Threat Level: Wormageddon]. The shorts have received a combined total of 30MM+ global views and counting. Fans can get details and rules on how to participate in the global treasure hunt here.
The first custom scene was revealed on Saturday, August 20 at the Casa de Cultura Jesús Reyes Heroles, Coyoacán in Mexico City. This massive build depicts Rick and Morty characters Beth Smith and Supernova in the fight of their lives to save Earth. Video HERE
Monday kicked off the global treasure hunt as a second custom build featuring Rick Sanchez was soon “discovered” by a fan in Malibu, CA. Video HERE
The treasure hunt continued on Tuesday as a custom build featuring Rick and Morty character Jerry Smith was spotted in The Netherlands. Video HERE
The latest custom build was unlocked yesterday in Pittsburgh, PA and features fan-favorite character Mr. Poopybutthole in his apartment. VIDEO
Global Press Kit Available HERE.
About Rick and Morty:
Rick and Morty is the Emmy® award-award-winning half-hour animated hit comedy series on Adult Swim that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe. Rick Sanchez is living with his daughter Beth’s family and constantly bringing her, his son-in-law Jerry, granddaughter Summer, and grandson Morty into intergalactic escapades.
It’s season six and Rick and Morty are back! Pick up where we left them, worse for wear and down on their luck. Will they manage to bounce back for more adventures? Or will they get swept up in an ocean of piss! Who knows?! Piss! Family! Intrigue! A bunch of dinosaurs! More piss! Another can’t miss season of your favorite show.
Rick and Morty stars Justin Roiland (Solar Opposites), Sarah Chalke (Scrubs), Chris Parnell (Saturday Night Live), and Spencer Grammer (Greek). The series is created by Dan Harmon (Community) and Roiland, who also serve as executive producers.
About Adult Swim:
Adult Swim is the leader in adult animation and #1 destination for young adults for over fifteen years, offering critically-acclaimed, award-winning original and acquired series such as Rick and Morty, Genndy Tartakovsky’s Primal, The Eric Andre Show, Three Busy Debras, Tuca & Bertie, and Joe Pera Talks With You. Fan favorite anime block, Toonami, airs on Saturday nights and has expanded beyond acquisitions, producing original series including Fena: Pirate Princess, Blade Runner: Black Lotus, Shenmue the Animation, Uzumaki, and new seasons of FLCL. The annual Adult Swim Festival reaches a global audience, and features performances by top musicians and comedians. Adult Swim airs nightly from 8 p.m. to 6 a.m. (ET/PT) on its linear channel, and also reaches fans via HBO Max. Connect with Adult Swim on Facebook, Twitter, Instagram and Tik Tok. Subscribe to Adult Swim on YouTube.
About Warner Bros. Discovery:
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
About State Farm:
For 100 years, the mission of State Farm has been, and continues to be, to help people manage the risks of everyday life, recover from the unexpected, and realize their dreams. State Farm and its affiliates are the largest providers of auto and home insurance in the United States. Its more than 19,400 agents and approximately 53,400 employees serve over 87 million policies and accounts – which includes auto, fire, life, health, commercial policies and financial services accounts. Commercial auto insurance, along with coverage for renters, business owners, boats and motorcycles, is available. State Farm Mutual Automobile Insurance Company is the parent of the State Farm family of companies. State Farm is ranked No. 42 on the 2021 Fortune 500 list of largest companies. For more information, please visit http://www.statefarm.com.
Nicole Yavasile, Adult Swim
Vanthan Abernathy, Adult Swim
Myles C. Mitchom, State Farm
Nicole Martineau, Discovery Ad Sales