Created In Partnership With Samsung, Las Vegas Custom Build Joins Those In Manila and Girona To Round Out Global Fan Experience
Global Press Kit Available HERE.
An adventure that spanned six continents, Adult Swim’s Rick and Morty “living episode” unveiled its final build today in downtown Las Vegas. Bridging the events from the season five finale to the season six premiere of Rick and Mortyas an immersive fan experience, #WORMAGEDDON will officially finish tomorrow with the debut of an animated short that reveals the conclusion to the epic, globe-trotting battle.
Created in partnership with Samsung, this final #WORMAGEDDON scene features Rick and Morty super-heroines Space Beth and Planetina fighting the alien worm while Summer captures all the action, fully equipped with her Samsung Galaxy Z Flip4, Galaxy Watch5 and Galaxy Buds2 Pro. It will be available for fans to enjoy at the Fremont Street Experience in Las Vegas daily from 10am to 10pm PST until September 11, 2022. See video here.
Officially kicking off on August 20, this #WORMAGEDDON fan experience follows the heroes and anti-heroes of Rick and Morty as they team up against a threat of global magnitude. Between the destruction of the Citadel of Ricks at the end of season five and the beginning of season six, a new threat lands on Earth in the form of a mysterious alien worm that aims to take over the planet.
Featuring 14 total builds – with nine part of a global treasure hunt – #WORMAGEDDON debuted custom builds with different battle scenes to fans in Australia, Brazil, Canada, Mexico, the Netherlands, the Philippines, South Africa, Spain, and several cities in the United States.
The international adventure serves as a fitting lead-in for the season six global premiere of Adult Swim’s Rick and Morty beginning on Sunday, September 4 at 11:00 p.m. ET/PT as latest season of the two-time Emmy® Award-winning adult animated series will premiere in 112 countries in 38 languages.
“Under the bright lights of Vegas is the perfect spot for our final, jaw-dropping #WORMAGEDDON build,” said Tricia Melton, chief marketing officer for Warner Bros. Discovery Kids, Young Adults and Classics group. “We’re going high-tech in the battle to defend Earth with Samsung. Just like Summer in this last custom scene, fans all over the world are snapping selfies with their favorite Rick and Morty characters, and we’ve been having a blast watching fans connect in celebration of the new season premiering this Sunday!”
Fans lined up for hours, some even traveling from other countries, to take part in the real-life immersive Rick and Morty #WORMAGEDDON adventure.
Along with builds in Mexico City, Atlanta, Sydney, and London, this build in Las Vegas was one of the five builds revealed to fans immediately. Meanwhile, a global treasure hunt for nine custom builds kicked off on August 22. Following along via RickandMorty.com, fans were invited to unlock clues to discover these builds, with the first fan to find each hidden location in person rewarded with a life-size golden “Rick” head. Illustrating the high engagement of Rick and Morty fans, most builds were found only after one clue was posted, with some winners even being rewarded within mere hours of the clue going live.
Adult Swim also debuted a series of custom #WORMAGEDDON animated shorts about the origins of this dangerous alien invasion including [A Citadel Secret], [A Journey to Earth] and [Threat Level: Wormageddon]. Tomorrow, a final short that marks the conclusion of #WORMAGEDDON will debut on RickandMorty.comat 9am PST / 12pm EST.
A sculpture of Rick and Morty character Noob-Noob was revealed at the Timezone SM Megamall in Manila, the Philippines on Wednesday in the form of a interactive claw machine. It’s the only build where fans have the chance to win a limited-edition collectible plushie of the mysterious alien worm! VIDEO
#WORMAGEDDON hit Europe again, this time in Girona, Spain as Mr. Always Wants To Be Hunted was found at Murallas De Tossa De Mar yesterday. VIDEO
About Rick and Morty:
Rick and Morty is the Emmy® award-award-winning half-hour animated hit comedy series on Adult Swim that follows a sociopathic genius scientist who drags his inherently timid grandson on insanely dangerous adventures across the universe. Rick Sanchez is living with his daughter Beth’s family and constantly bringing her, his son-in-law Jerry, granddaughter Summer, and grandson Morty into intergalactic escapades.
It’s season six and Rick and Morty are back! Pick up where we left them, worse for wear and down on their luck. Will they manage to bounce back for more adventures? Or will they get swept up in an ocean of piss! Who knows?! Piss! Family! Intrigue! A bunch of dinosaurs! More piss! Another can’t miss season of your favorite show.
Rick and Morty stars Justin Roiland (Solar Opposites), Sarah Chalke (Scrubs), Chris Parnell (Saturday Night Live), and Spencer Grammer (Greek). The series is created by Dan Harmon (Community) and Roiland, who also serve as executive producers.
About Adult Swim:
Adult Swim is the leader in adult animation and #1 destination for young adults for over fifteen years, offering critically-acclaimed, award-winning original and acquired series such as Rick and Morty, Genndy Tartakovsky’s Primal, The Eric Andre Show, Three Busy Debras, Tuca & Bertie, and Joe Pera Talks With You. Fan favorite anime block, Toonami, airs on Saturday nights and has expanded beyond acquisitions, producing original series including Fena: Pirate Princess, Blade Runner: Black Lotus, Shenmue the Animation, Uzumaki, and new seasons of FLCL. The annual Adult Swim Festival reaches a global audience, and features performances by top musicians and comedians. Adult Swim airs nightly from 8 p.m. to 6 a.m. (ET/PT) on its linear channel, and also reaches fans via HBO Max. Connect with Adult Swim on Facebook, Twitter, Instagram and Tik Tok. Subscribe to Adult Swim on YouTube.
About Warner Bros. Discovery:
Warner Bros. Discovery (NASDAQ: WBD) is a leading global media and entertainment company that creates and distributes the world’s most differentiated and complete portfolio of content and brands across television, film and streaming. Available in more than 220 countries and territories and 50 languages, Warner Bros. Discovery inspires, informs and entertains audiences worldwide through its iconic brands and products including: Discovery Channel, discovery+, CNN, DC, Eurosport, HBO, HBO Max, HGTV, Food Network, OWN, Investigation Discovery, TLC, Magnolia Network, TNT, TBS, truTV, Travel Channel, MotorTrend, Animal Planet, Science Channel, Warner Bros. Pictures, Warner Bros. Television, Warner Bros. Games, New Line Cinema, Cartoon Network, Adult Swim, Turner Classic Movies, Discovery en Español, Hogar de HGTV and others. For more information, please visit www.wbd.com.
About Samsung Electronics America, Inc.:
With its US Mobile headquarters in Plano, TX, Samsung Electronics America, Inc. (SEA) is a leader in mobile technologies, consumer electronics, home appliances and enterprise solutions. The company pushes beyond the limits of today’s technology to provide groundbreaking connected experiences across its large portfolio of products and services, including 5G networks, and digital displays.
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