Geography

The core market for our products encompass a population of around 280 million people. These markets, including Russia, Ukraine, Belarus, and the countries of Central Asia, are extremely diverse, with dietary habits shaped by many different national traditions, environments, and differences in spending patterns. At the same time, these markets have some important things in common.

Each country has seen sustained economic growth in recent years, and local consumer markets are being driven by rising household incomes and the emergence of a mainly urban middle class that is health-conscious and seeks high-quality, healthy and nutritious food and beverage products.